Online Course

Digital Marketing MSc

Make an impact with our CIM and DMA dual accredited online course and develop the digital skills needed to stand out to employers.

With the number of smartphones surpassing 3.8 billion* and 3.5 billion searches** being processed on Google daily, digitalisation brings the world closer every day. Marketers now require cutting edge strategies to cut through the noise.

Accredited by the Chartered Institute of Marketing and Data & Marketing Association, you’ll learn from both practical and evidenced based frameworks based on key learnings and case studies.

Study anytime and anywhere on our 100% online Masters. Pay in module-by-module instalments and gain your Masters in around two years, part time, or longer if you need.

*Number of smartphone users worldwide from 2016 to 2023, Statista


  • Type
    Distance learning MSc degree
  • Start Dates
    October 2023, January 2024, April 2024, July 2024
  • Length (min)
    2 years
  • Cost of Programme 2023/24*
  • Typical Entry Requirements
    2:2 in any subject at undergraduate level


*Please note, fees for new intakes, starting in subsequent academic years, may change. More information about this can be found in the Course Fees section below.

Digital Marketing social media image

Who is this course for?


Career Switchers

You have no previous experience or qualifications in digital marketing, however you may have a Bachelor’s degree in a subject which has transferable skills.

You’re interested in the agile and progressive digital marketing space and are looking to gain the skills needed to create winning digital strategies and thrive in a digital marketing role.


Career Enhancers

You have some marketing experience and limited practical knowledge, and are looking to take your career to the next level.

You may work in a junior marketing post and are keen to progress in the industry (i.e. Marketing Exec, Intern, Account Exec, Account Manager) and have a keen interest in digital marketing.


Digital Innovators

You work in a digital media or marketing agency and are looking to set up your own consultancy.

You’re looking to extend your digital marketing knowledge in order to enable you to create winning digital strategies rooted in commercial and sustainable business research and practices.

What You'll Study

The Digital Marketing Masters will provide a detailed understanding of:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Conversion Rate Optimisation (CRO)
  • Content Marketing
  • Social Media Strategy
  • Paid Facebook Advertising
  • Google Analytics
  • Google Search Console


At Northumbria University, we pride ourselves on our rigorous research. Our research is focused on three key areas:

  • Digital Business
  • Strategic Innovation & Entrepreneurial Leadership
  • Responsible Business

Modules 2023/24*

  • Strategic Marketing in the Digital Era (20 Credits)
  • The Digital Customer Journey: Data, Profiling and CRM (20 Credits)
  • Digital Entrepreneurship (20 Credits)
  • Digital Campaign Management and Media (20 Credits)
  • Analysing Self for Strategic Career Development (20 Credits)
  • Marketing Metrics and Analysis (20 Credits)
  • Research Methods (20 Credits)
  • Research Based Study (40 Credits)


The form of your assessments will vary between modules but all of them will be submitted online. There will be no need to come to campus.

Course Fees

Academic year 2023/24: £9,960* for UK, EU and International students.

You will be able to spread the cost of your fees over the duration of the course, paying in module-by-module instalments.

*Please note, fees and modules are reviewed annually and may change in subsequent academic years.

Distance Learning at Northumbria

As a distance learning student, you’ll benefit from having:

  • The choice of four intakes throughout the year – January, April, July or October
  • The chance to study flexibly – fit your learning in around your life and work schedule
  • Access to your own Student Success Team, who will be on hand to support you from day one through to graduation
  • 24/7 access to interactive learning materials – ranging from readings to audio and video – through our eLearning portal, Blackboard Ultra
  • Direct contact with your academics and other students living and working around the world during virtual webinar sessions and through discussion boards

Entry Requirements

There’s no need to have a previous background in Digital Marketing to be eligible for this course. However, you should have a 2:2 honours degree (minimum) or an international equivalent in any discipline.

International applicants may be required to show an English language qualification, such as IELTS.

If you don’t meet these academic requirements, but can demonstrate extensive, relevant professional experience in a related field, you may still be eligible. Enquire to learn more.


Start at a time that suits you:

  • October 2023
  • January 2024
  • April 2024
  • July 2024

Distance Learning at Northumbria

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