Digital Marketing Msc

Start Date

January
April
July

Entry Requirement

2:2 in any subject at undergraduate level

Length

2 years

Cost

£9,960

Course summary

With the number of smartphones surpassing 3.8 billion* and 3.5 billion searches** being processed on Google daily, digitalisation brings the world closer every day. Marketers now require cutting edge strategies to cut through the noise.

Accredited by the Chartered Institute of Marketing and Data & Marketing Association, you’ll learn from both practical and evidenced based frameworks based on key learnings and case studies.

Study anytime and anywhere on our 100% online Masters. Pay in module-by-module instalments and gain your Masters in around two years, part time, or longer if you need.

*Number of smartphone users worldwide from 2016 to 2023, Statista
**Internetlivestats.com

Distance Learning at Northumbria

Modules

Strategic Marketing in the Digital Era (20 Credits)
The Digital Customer Journey: Data, Profiling and CRM (20 Credits)
Digital Entrepreneurship (20 Credits)
Digital Campaign Management and Media (20 Credits)
Analysing Self for Strategic Career Development (20 Credits)
Marketing Metrics and Analysis (20 Credits)
Research Methods (20 Credits)
Research Based Study (40 Credits)

Assessments

The form of your assessments will vary between modules but all of them will be submitted online. There will be no need to come to campus.

Entry Requirements

2:2 honours degree (minimum) or an international equivalent in any discipline

International applicants may be required to show an English language qualification, such as IELTS.

If you don’t meet these academic requirements, but can demonstrate extensive, relevant professional experience in a related field, you may still be eligible. Enquire to learn more.

Digital Business
Strategic Innovation & Entrepreneurial Leadership
Responsible Business

Course Fees

£9,960* for UK, EU and International students.

You will be able to spread the cost of your fees over the duration of the course, paying in module-by-module instalments.

*Please note, fees and modules are reviewed annually and may change in subsequent academic years.

Career Switchers

You have no previous experience or qualifications in digital marketing, however you may have a Bachelor’s degree in a subject which has transferable skills.

You’re interested in the agile and progressive digital marketing space and are looking to gain the skills needed to create winning digital strategies and thrive in a digital marketing role.

Career Enhancers

You have some marketing experience and limited practical knowledge, and are looking to take your career to the next level.

You may work in a junior marketing post and are keen to progress in the industry (i.e. Marketing Exec, Intern, Account Exec, Account Manager) and have a keen interest in digital marketing.

Digital Innovators

You work in a digital media or marketing agency and are looking to set up your own consultancy.

You’re looking to extend your digital marketing knowledge in order to enable you to create winning digital strategies rooted in commercial and sustainable business research and practices.

Programme Perspectives

"Although I am a family and career woman with many commitments, I have never wanted these to limit my opportunity to learn. Coming across this distance learning route provided a solution. After looking at the module and course details, I saw it covered the industry knowledge that I was seeking at the time."

Racheal-Abosede Olaleye

Northumbria University online student